• Small business - Start up

    Top Web Hosting Platforms

    1) GoDaddy Godaddy has got a good uptime of 99.96% and has good page loading speed and the plan is cheap too and the Security is good to reliable for. 2) 1 & 1 There are thousands of servers in operation with an anti-spam protection and it is one of the cheapest service providers and has uptime 99.98%. 3) Google Cloud Platform Here user’s only need to pay for computing time that they are using and it also give migrations on virtual machines and overall performance is better 4) Digital Ocean The digital Ocean has an uptime of 99.9% and…

  • Small business - Start up

    Tips for Ecommerce Website design

    1) Keep the customer in mind Focuse on great user Experience as user always sees everything from landing the website to the buying your product or services. 2) Do Your Ecommerce branding Ensure to standout in the crowd with unique Branding positioning. 3) Have a cart button on all pages You should always have a cart button all pages for users to check their items and the button should be larger as it would increase conversion rate. 5) Use simple navigation Have a simple navigation place, do not complicate it. 6) Dealing with prices Have a clear and transparent pricing…

  • Small business - Start up

    Tips on Digital Marketing

    1) Get yourself in the right Social media You should get used to few major social media accounts having tried all select the ones which gives you engagement. 2) Make good creative efforts The creative elements you use should be re-worked upon so that your audience doesn’t see same post again and again. 4) Use Paid advertising As a small business you can always start through paid advertising for getting some traffic nut on long run having a good content is core. 5) Pay-per-click statistics According to a research conducted it is found that 60% of people will click on…

  • Product & Technology - Small business - Start up

    Tips for selecting the right payment gateway

    1) Payment gateway charges Look at what is setup fees and transaction fee that a payment gateway charges. 2) Automatic billing system The recurring billing is a must for a business when it comes to monthly billing for the repeat customers. 3) See that it is PCI DSS You should see whether the payment gateway is PCI DSS compliant. 4) Mobile payment The Mobile payments support should definitely be on your checklist while selecting a payment business. 5) Integration of payment gateway with your site Selected payment gateway should provide easy integration options/plug-in with seamless user experience. 6) Help and…

  • Small business - Start up

    8 Tips for placing CTA

    1) End objective of Call-To-Action Keeping the end objective in mind whether it’s to subscribe, or go to your blog , or to contact page you should design and place keeping it in mind 2) Engaging content and Call-To-Action Creating an engaging content is a must for for implementing call to action strategy which would head straight towards conversion. 3) Designing Call-to-Action Including call to action through text is okay and having a button too to increase conversions. 4) Use powerful verbs Have a power words included in call to action like join, create, start and use them for CTA…

  • Small business - Start up

    Popular Email Marketing Tools

    1) Mailchimp Comes with email creator, merge tags, auto responds, segmenting contacts into groups and simple tracking. It has forever free plan while pad plan starts $10/month. 2) Active Campaign ActiveCampaign combines Email marketing with CRM and sales. It simplifies your work by segmenting contacts.plan starts from $9/month. 5) Get Response GetResponse comes with A/B testing, tracking, auto response, landing pages, response forms.Pricing starts from $15/month. 7) Constant Contact Each account gives you access to easy tracking and reporting, built in social media sharing image library and 1 GB of storage for your files.Pricing starts from $20/month. 9) Aweber Getting…

  • Agile - Small business - Start up

    Key terms used in Scrum projects

    1)Sprint Sprint is one timeboxed iteration of a continuous development cycle. Within a Sprint, planned amount of work has to be completed by the team and made ready for review. 2) User stories A user story describes the type of user, what they want and why. A user story helps to create a simplified description of a requirement from an end-user perspective. 3) Epic An Epic can be defined as a big chunk of work that has one common objective. It could be a feature, customer request or business requirement. 4) Product backlog A product backlog is a list of…

  • Small business - Start up

    Email Marketing Tips

    1)Keep it short and simple User tend to lose interest for Long , lengthy and complicated emails. Making it crisp will make emails more engaging through which you can get reply easily. 4) Be clear Be clear and specific don’t not hesitate to ask user for a click. 5) Get the best of your Subject line The open rate depends upon the subject line. 6) Preview text is also important keep in mind Preview text should give your subscribers good hint on the content of email. 7) Select the right words Word choice is important as emails are pretty short…

  • Small business - Start up

    Tips on Responsive Web Design

    Tips on Responsive Web Design Get useto fluid grids design the layout percentage basd and grid is divided into columns and fluid and website can be rendered in any divice. Get it right for Screen touch Buttons should be easy to press Whether it’s with mouse or touch screen. The images has to be proper Choose right images and images should be auto resize based on screen size. Set the rules for website Use CSS based to technique to conditionally show content based on the device and screen size. How to check that your Mobile design is responsive? Checking mobile…

  • Product & Technology - Start up

    Popular Agile Project Development Methodologies

    This video is about the agile project development methods like Scrum and kanban for clear explanation do watch the video 1. What to know before starting ? Agile is a project development methodology that uses short term plans called sprints for improvement and development of product. 2. Scrum Scrum is an agile project management methodology or framework used primarily for software development projects with the goal of delivering new software capability every 2-4 weeks. 3. Kanban Kanban is a popular framework it requires real-time communication with kanban board to see the state of every piece of work at any time.…