1)Keep it short and simple User tend to lose interest for Long , lengthy and complicated emails. Making it crisp will make emails more engaging through which you can get reply easily.
4) Be clear Be clear and specific don’t not hesitate to ask user for a click.
5) Get the best of your Subject line The open rate depends upon the subject line.
6) Preview text is also important keep in mind Preview text should give your subscribers good hint on the content of email.
7) Select the right words Word choice is important as emails are pretty short so each sentence counts.
8) Never write everything in caps Writing everything in capitals in subject will never work and it just doesn’t feel right.
9) Where to put CTAs ? Including CTA’s is crucial you can put it start or in content or in conclusion based on content
10) Be valuable The content that you promote has to be useful and valuable.
11) Personal touch Consider your Emails as you are talking to your customers, be less robotic and more personal.
12) A real person’s name should be used for sending Using a real person name in email to your customers rather than a brand’s name.
13) Emails have to be mobile – friendly Everybody does most of their work through phone so optimizing Emails for mobiles is a must.
14) Divide the Emails you send in groups Try every format and layout by dividing the emails that you send for 2 groups which would help you for better understanding of open, click rates and action rates.
15) Repeat successful emails The successful marketing campaigns can be repeated for new subscribers.
16) Be consistent & Don’t over do You know the subscribers who are waiting for your Emails and should send them emails regularly and don’t over do it though.
17) Opting out Provide user an option to Unsubscribe from your email list.
18) Test yourself Never send a message without double checking. Send to your personal id and see it works as expected before sending to your subscribers.
